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The novel tells the story of Selena who moves to São Paulo with her mother, Rosângela, who is newly separated when she discovered that her husband Manoel was hiding a second family, and now live with Dona Amália, Selena's grandmother. Willing to become a catwalk model, she is invited to join the casting agency Joia Rara, which gives her the stage name of Sel. At her first model event, the agency owner reveals to Sel that the agency offers luxury escorts - the so-called pink book. In consideration of Bruninho, with whom he lost his virginity at Luiza's birthday party, his classmate and Bruninho's cousin, Sel runs away from the meeting with who would be his first client. After this experience, Sel comments with the mother who does not know if she will continue to invest in the modeling career, but goes back when her grandmother receives a subpoena of debt from the house and being dismissed by Bruninho, leaving the search for Monica, owner of agency, to say you agree to be part of the pink book And from there many surprises will happen in Sel's life.
